KEY BENEFITS OF ADVERTISING IN MCI
- Focused exclusively on mobile and wireless
- Editorial that readers trust
- Unrivalled international operator readership
- Combined audited print and digital circulation
FREQUENCY X 10
For over 17 years Mobile Communications International has been the leading magazine for cellular operators worldwide, with its editorial content totally focused on the major business and technology challenges facing the industry.
Our news, features and interviews with leading industry figures help keep our readers up to date with developments in the evolving world of wireless. Our highly rated analysis helps readers place events into their proper context, highlighting emerging trends and revealing the routes being followed by the industry's most prominent and imaginative players.
With editorial content provided by our highly respected editorial team, Mobile Communications International is recognised as the leader in the field of wireless communications and is highly regarded by those in the industry.
MOBILE COMMUNICATIONS INTERNATIONAL DIGITAL
Launched in September 2004, Mobile Communications International Digital offers subscribers the prompt delivery and interactivity of a digital edition as an alternative to the traditional print version. Mobile Communications International Digital is a replica of the print edition but allows subscribers' immediate access to their copy, as it is available before the print publication. Along with a whole range of interactive features including word/article searches, zoom-in and zoom-out, every web link is hyperlinked for additional web content including those in advertisements.
DEDICATED SECTION TO MOBILE CONTENT - mContent
Our dedicated mContent section of Mobile Communications International was launched in September 2004 in response to the growth of the wireless content sector. As well as specialised news pages, the mContent section features interviews with leading players and profiles of companies that are driving innovation and development in the mobile content space. The features explore trends in content services, their deployment and uptake, as well as studies of the leading geographical markets to which players from around the world look for inspiration.
In November 2005 Mobile > Combined audited print and digital circulation Communications International conducted its annual reader survey. The results confirmed the success of our approach:
78% of our readers read more than two thirds of each issue of Mobile Communications International
92% of our readers retain their copy of the magazine after it has been read
85% of our readers find the magazine relevant to their jobs
86% of readers are involved in the decision making process within their organisation
We also surveyed our readers and asked them what they felt were their major concerns for 2006. In order of importance they were:
- 3G Deployment
- Monetising content
- Handset developments
- Network capacity constraints
- Billing & OS
- Consolidation/M&A
