Worldwide sales of mobile entertainment services are estimated to jump from US$15.8 billion in 2005 to US$42.8.2 billion in 2010
Now in its 2nd year, Mobile Search and Discovery is set to be the essential process for bringing content to the user. This conference will address consumer demands and expectations of this industry and assess methods of ensuring optimized user experience and maximized revenue generation.
What You Will Learn
- Evaluate key business models for mobile search and discovery
- Optimise positioning and presentation of searched content based on advanced customer profiling
- Generate new revenue streams from advertising, sponsorship and pay per click models
- Maximise customer ARPU through recommendation and targeted marketing initiatives
- Drive on-portal usage using interface and content personalisation techniques
- Extend the market and increase take-up of mobile search
Key contributions from:
- Daniel Appelquist Senior Technology Strategist, New Business and Innovation, Vodafone Group Services
- Jean-Benoit Van Bunnen Marketing Manager, Service Discovery, Orange
- David Thevenon European Operations Programme Manager, Google
- Jonny Shipp Head of Content Standards & Policy, O2
- John DeVitis Product Unit Manager, Windows Live Mobile Search, MSN
- John Conlon Head of Content, Virgin Mobile
- Sean Walker General Manager Mobile Search Europe Yahoo Search Marketing
Networking and Meeting System Available
All pre-registered attendees will gain full access to the whole participants
list 2 weeks prior to the conference, during the conference and for 3 months
after the event through the on-line networking and meeting system set up
for this event.
You will be able to contact other delegates, speakers, sponsors, exhibitors
and press on the run up to the event in a secure and private environment.
This invaluable tool will help you to maximise your networking time at the
event by enabling you to plan your meetings in advance.
For further information, email Louise Turton at louise.turton@informa.com
