The definitive guide to the global market for mobile application platforms and operating systems...
This strategic report investigates the challenges facing the mobile terminal software industry and provides expert commentary on future industry outlook, ensuring you have the information needed to invest profitably going forward.
Key Coverage
- MAPOS clarifies the current worldwide mobile terminal software market through high-level analysis and detailed case studies of existing terminal software developers, device vendors, operators and standards bodies
- MAPOS quantifies the potential of different terminal software solutions through detailed forecasts of key market segments for 2006-2011
- MAPOS measures wireless data usage and revenues for interpreted applications and provides detailed regional forecasts of key technologies, including: Java and BREW
- MAPOS provides unique comparative analysis of all key mobile terminal software technologies, including: RTOSs, open OSs, applications platforms and mobile device management solutions
- MAPOS pinpoints the key strengths and weaknesses in the mobile terminal software market by market segment by analysing key parameters such as hardware requirements, ease of integration, time to market, level of support from developer community, service providers and device vendors
Market Data
- Market opportunities for different mobile device management solutions including firmware/software over-the-air (FOTA), device configuration and diagnostics
- Assessing different approaches to building mobile OSs including:
- Integrated approach versus modular approach
- Native execution environment versus managed execution environment
- One Core OS on system on Chip (SoC) versus separated applications OS and RTOS
- Analysis of RTOS positioning and market opportunities (the evolution from baseband OS to applications operations
- Bill of material and hardware requirements for embedding different software platforms
- The role of browsers, server-side optimisation and UIs in enhancing ARPU for wireless data services
- Device customisation and personalisation and challenges facing device vendors and software developers
- Strategic alliances with service providers, ODMs and OEMs
- Standardisation initiatives and key differences between regions and operators
- Special interest is dedicated to mobile Linux development and adoption through 2006-2011
Forecasts
- Wireless Java and BREW data forecasts by application type
- Worldwide and regional forecasts for basic phones, feature phones, and smartphones
- Worldwide and regional forecasts for users and sales of handset devices powered by proprietary OSs and different open OSs including Symbian, Microsoft, and Linux
- Worldwide and regional forecasts for users and sales of handset devices powered by different application platforms including Java, BREW, Flash Lite and i-mode
- Worldwide and regional forecasts for wireless data traffic and revenues for interpreted application environment (e.g. Java, BREW)
- Worldwide forecasts for Java handsets sales by configuration and profile (e.g. CLDC 1.0, CLDC1.1, MIDP 1.0, CDC, MIDP2.0 and MIDP3.0)
- Worldwide forecasts for mobile browsers including third party solutions versus in-house solutions
- Worldwide forecasts for java virtual machine solutions including third party solutions versus in-house solutions
Key Issues Addressed
- How will mobile handset market segmentation evolve from 2006 to 2011?
- What are the key opportunities and challenges facing different mobile OSs, application platforms, user interfaces, and mobile browsers?
- How quickly will open operating systems including Linux, Microsoft Windows Mobile, Blackberry and other platforms gain users in 2006-2011, and in what regions?
- How will mobile terminal software develop and how will it impact wireless data usage?
- How will the RTOS market develop and how will these solutions compete with open OSs?
- Why are some operators backing software terminal platformisation, while others are seeking software standardisation?
- How will the rise of open OS adoption change the strategies of operators, device manufacturers and applications developers?
- Will openness help operators to generate more revenues from wireless data than voice and SMS services?
- How will different industry bodies succeed in standardising the user experience and software implementation?
Countries / Sectors / Companies Covered
Mobile Application Platforms and Operating Systems - 3rd edition contains case studies on over 65 companies and standards bodies:
RTOS and Open OSs developers
- Mentor Graphics
- Intrinsyc
- ENEA
- Microsoft
- MontaVista
- Access (PalmSource)
- Savaje
- Symbian
- Trolltech
- Wind River
Browsers, User Interfaces, and Device Management Developers
- Access
- Action Engine
- e-Sim
- Digital-Airways
- Open-Plug
- Openwave
- Opera
- SurfKitchen
- Teleca
- UIQ
- Nokia S60
- Qualcomm (Trigenix)
Application Platforms and Engines
- Infusio
- Adobe (Macromedia)
- Qualcomm (BREW)
- NTT DoCoMo
- Sky Mobile Media
- Synergenix
- SUN Microsystems
- Motorola (TTPCom)
- Vodafone
Who should read this report
- Mobile operators - Understand the challenges facing different mobile terminal software developers and be aware of the key differentiators of competing technologies.
- Device vendors and hardware suppliers - Evaluate operators' requirements in terms of terminal software. Assess the potential for industry demand for competing/complementary terminal software technologies. Understand operators' migration strategies
- Mobile terminal software developers - Assess market opportunities in different mobile handset market segments including feature phones and smartphones. Understand how the industry is reacting to ongoing software structure fragmentation challenges
- Application developers - Identify the best opportunities for developing new applications by taking into account the market for different software platforms. Evaluate the cost of application testing, portability and qualification by mobile operators
- Consultants, analysts and the financial industry - Benefit from unique granular forecasts, invaluable case studies, and comprehensive analysis to support sensible recommendations, investments, and business decisions
- Industry bodies and consortiums - Examine the various partnerships between players in the mobile industry value chain
